FOR IMMEDIATE RELEASE: October 9, 2012
GIRL GUIDES OF CANADA, QUÉBEC COUNCIL, LAUNCHES
GIRLS LEADING TOMORROW CAMPAIGN
A Leadership and Community Advocacy Campaign for Women of Tomorrow
MONTREAL, (Canada) Oct 9, 2012 – Girl Guides of Canada, Québec Council (GGC-QC) announced today its launch of the Girls Leading Tomorrow advocacy campaign. The Girls Leading Tomorrow campaign will promote the many benefits of the volunteer programs provided by Girl Guides in Quebec that help girls and young women of tomorrow to empower themselves; support their community and build friendships based on common interests.
“Part of this campaign includes bringing together leading young Québec women who will share their positive experience as Girl Guides with the next generation of female leadership, our Brownies and Sparks. These women are our Brand Ambassadors during this campaign and we are very proud and excited for you to hear about their positive experiences with Girl Guides.” states Pamela Rice, Girl Guides Provincial Commissioner – Québec.
Pamela continues, “The Girls Leading Tomorrow advocacy campaign will also help to showcase our current programs, like science, technology and environment programs offered at GGC-QC, which have grown in popularity over the last few years. These types of programs offered by Girl Guides provide a positive impact for girls to be inspired and achieve leadership status in their careers, community and personal lives.”
The Girls Leading Tomorrow campaign is a year-long program, launched the week of the very first International Day of the Girl on October 11th, with various events taking place throughout Quebec, including Guiding Leadership, an evening of networking with the leaders in Girl Guides of Canada on Monday, October 15th; Girl Guides Go Globalevent on October 21, 2012 showcasing girl leadership abroad and Sparks of Leadership: Inspiring Girl Greatness with Kelly Alexander of Virgin Radio 96, on Tuesday, November 6th, ending with the annual provincial Guiding Festival, Festi-Guide, scheduled for early spring of 2013.
For more information on these events or how you can meet the brand ambassadors, please visit qcgirlsleadingtomorrow.ca
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ABOUT GIRL GUIDES OF CANADA, QUÉBEC COUNCIL
For more than 100 years, Girl Guides of Canada-Guides du Canada has been the leading organization dedicated solely to girls in Québec and Canada. In an environment where girls and young women feel safe, respected, supported and inspired, girls in Guiding learn to develop the skills, resources and qualities they need to achieve greatness. Girl Guides is continually adapting to meet the ever-changing interests and needs of girls and introduce them to many fantastic opportunities that await them. Girl Guides continues to be a safe place where girls can focus on exciting activities that help them become the best they can be.
Along with the camaraderie of special friendships, girls and young women involved in Guiding develop leadership and life skills and have opportunities for international travel and to further their education with scholarships. They are empowered to be responsible citizens and are given a voice on the world stage as participants in international symposia and conferences including the United Nations (UN) Conference on the Status of Women, COP 17 – UN convention on Climate Change, Rio 20+ Sustainable Development conference, Young Women’s World Forums in Mexico and Switzerland and more.
Girl Guides of Canada strives to ensure environments where girls and women from all walks of life, identities and lived experiences feel a sense of belonging and can fully participate.Join us! guidesquebec.ca.
About the Girls Leading Tomorrow Advocacy Campaign
The Girls Leading Tomorrow Campaign is a Quebec provincial advocacy campaign to promote girl leadership development and strengthen their commitment and confidence to make a difference in their communities. For more information on where to meet the brand ambassadors or join selected events, visit qcgirlsleadingtomorrow.ca.
To view our B-roll package, please click here.
For more information, please contact:
Marketing & Public Relations Coordinator